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Task 3 – To understand marketing and how to promote yourself/business/career, between now and your next class May 14 you will need to do 3 interviews with professionals outside of the university. The aim of this task is to identify what is important when progressing your career. For each of your choice of interviewees will probably be different and driven by where you see yourself.

 

For my third task I have been asked to interview three different people. One a job I would like to do when I leave university, one I wouldn’t want to go into and then any of my choice. These were my interviews.

 

Aaron Roach Bridgeman

1. What is your profession/career? (& are you self employed, manager, what position are you within
the company)

I am a freelance presenter – I hold a freelance position and work with many companies in many capacities – primarily as a host/presenter/speaker

2.  How did you get into your career? (did you go to uni, did this help you etc.)
I got into my career through networking and mostly building experience within journalistic and presenting contexts. University helped with getting into a regularity of writing and using extreme research. However my experiences are what helped me the most. I wrote as a sub-editor at my university newspaper, then i organised work experiences with The Times Newspaper, Total Film Magazine and Start Your Business TV/Magazine. I also started writing for online publications. I joined a talent development programme called ‘Roots and Routes’ after auditioning and being taken on. They took me to different European countries as well as mixing me with a lot of talents from all over Europe, developed me as a talent as well as showing me the importance of passing on our skills to others and sharing. They put me on front of a stage as a Host, performer and in front of camera as an amateur presenter. I liked all 3 so started progressing further with them, whilst I must say – I was working a full 9-5 full time job at the same time. I would work day time, evenings i began to present a weekly music and entertainment news flash as well as events for a online magazine as a favour. This helped my progress further at which point i met a group of older ladies who were organising events. They took me on as a resident host before asking to represent me as my managers. I accepted. A while later another person who hired me as a host told me of an opportunity to apply to be a presenter for emerging online Media powerhouse SB.TV. I applied, during which time I also separately decided to leave my full time job and try my hand within the media industry full time. I forgot about SB.TV, but i got through to the audition stage. I then won the competition as part of the programme on Channel 4 show ‘Inside SB.TV‘. I have since been working with them and have interviewed some of the world’s best known sport, music, film and media personalities.


3.  Social media; how important is this within your line of work?
Which line of work isn’t social media important in now?
It is of VITAL importance within the media industry. It is how i let the world know about what i am doing and have done, as well as connecting with others. You need a presence online. Presenters, personalities and people within the industries i am part of need to be constantly accessible.
4.  What do you think is the most important points about running your own business (if this applies to you)
I am my own business but what i would say is that the most important thing i and others that have businesses must remember is the consistency of the brand. Our brand must relay a consistent message and ethos. We must be careful of what we say and promote and must remember a set structure of scruples that we always stick to in regards to how we conduct business.
5. As someone who would like to start my own company one day what would you suggest and recommend me for starting this up?
Full research of your industry and what you want to do, then advisory corroboration with others who have already done so. If possible, this advice should be from people who have had experience with the exact same industry. After that, a clear and complete business plan and business brain storm should be done, all before you take any step into starting business. A financial understanding and plan including shortfalls, losses and investments is of PIVOTAL importance.

 

Victor Santos

1.        What is your profession/career? (& are you self employed, manager,
what position are you within the company)
IT consultancy. Self-employed. Owner

2.        How did you get into your career? (did you go to uni, did this help
you etc.)
College studying HNC computer engineering. Grasped more real world knowledge and experience in the first 3 months at my first IT job than within the time at college due to minimal hands-on exposure and based more on theory.

3.        Social media; how important is this within your line of work?
Essential due to the ever evolving advances in technology to keep customers informed and to allow the flow of ideas including getting the perspective from various industries and experiences.

4.        What do you think is the most important points about running your
own business (if this applies to you)
Within reason, having full control thus taking quick decisions to resolve
issues where in large organisations bureaucracy and full technical /
management understanding including not having the close knowledge of the customer will impact on the customer service.

5.        As someone who would like to start my own company one day what would
you suggest and recommend me for starting this up?
First if possible try and get experience and exposure working in a large
organisation. This will allow you to understand the mechanisms of how other departments operate within a company and how to interact with them. In a larger organisation you will work with a wider variety of people that will teach you people skills. Not everyone is the same and when confronted with awkward situations, treat it as a challenge to get the best resolution for all parties. This will teach you how to deal with your future staff and customers in a professional manner.  And finally, you will be able to learn and gain more experience from your colleagues.  In your free time, you can carry out work for your own business – thus starting to build your own business. When your own business is taking up all your free time, it is good opportunity to go full time with your own business. If the above option is not possible, try part time contracting to gain experience and exposure while you try and build your own business at the same time. This will guarantee some income and experience at the beginning .

Make sure you have a solid business plan for your own business with short, medium and long term plans. If a loan is required, do not over-stretch yourself. Remember to socialise and network in the right circles to get as much publicity for your own business.

 

Matthew Ashby

1.What is your profession/career? (& are you self employed, manager, what position are you within the company)

Work for a media company called Director –E : Professional Clothing Directory and my role is sales manager / owner

 

Other position within the company;

Sales Executive, P.A to managing director, Field sales, Editor, Managing editor, Events coordinator, Sales coordinator

2.How did you get into your career? (did you go to uni, did this help you etc.)

Word of mouth

3. Social media; how important is this within your line of work?

Extremely important – updating your target market with relevant news and information on the company, it is a quick and easy way to update and inform our customers and our readers of the magazine for up and coming events.

 

We used Linked in, Twitter, Facebook and our company website within in the company.

4. What do you think is the most important points about running your own business (if this applies to you)

– Keep staff happy

– Make sure you make a profit

– Keep yourself ahead of the game

– You need a good network

– Consistency

– Always keep your clients happy so they come back every year as well as trying to find new customers for the following year

5.As someone who would like to start my own company one day what would you suggest and recommend me for starting this up?

– Before you start investing in any business be 100 % sure that you have found a gap in the market starting a company when you already have a large amount of competitors can be an expensive venture.

 

– Be prepared to make a substantial loss in the beginning

– Build something you believe in

– Figure out how to achieve your goals on a budget at first

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